Lead Like a Professional
Develop the confidence to lead through live business projects, client interactions, and real-world decision-making.
Online BBA in
Marketing and Business Analytics
Designed for leaders shaping an AI-driven future.
Build AI-powered products, workflows & business solutions
Graduate with your Builder Score & Human Edge Index
Flexible learning designed for working professionals
Why Professionals Choose
ATLAS Online BBA
Designed for real-world relevance, the ATLAS Online BBA in Marketing and Business Analytics blends AI-first learning with global business insight to help you lead with confidence in a rapidly evolving world.
AI-Native Learning
Master the AI tools modern businesses use, from Claude and Perplexity to Lovable, Bolt.new, PostHog, and GA4, through hands-on business applications.
The Founder Mindset
Cultivate the curiosity, resilience, and entrepreneurial thinking needed to build, lead, and innovate in any industry.
Build Before You Graduate
Graduate with a portfolio of AI products, business solutions, and ventures that prove what you're capable of.
Interact with
Global Business Leaders
Karan Johar
Filmmaker
Falguni Nayar
Founder and CEO
Tim Cook
Chief Executive Officer
N.Chandrasekaran
Chairman
Insights Beyond
the Classroom
We bring industry leaders, innovators, and change-makers to share real-world perspectives and broaden horizons.
From Corporate Boardrooms to Emerging Startups
Build the capabilities to lead products, drive growth, solve business challenges, and create impact across industries.
Product Teams
Strategy Teams
Consulting Firms
Growth & Marketing
AI & Innovation Teams
FinTech
Startups
Global Enterprises
E-Commerce Brands
Business Operations
Learning Through
Industry Experiences
Designed around real business challenges, the BBA combines simulations, real-time projects, and experiential learning to prepare you for the demands of today's workplace.
The Real Test of an Idea
Pitch your ideas to industry experts, receive constructive feedback, and refine your solutions through real-world perspectives.
Internships & Global Immersions
Explore international business environments and apply your learning through workshops that build confidence, experience, and a global outlook.
Roles That Reward
Your Ambition
Explore career opportunities in marketing, data, and analytics roles built for the Online BBA in Marketing and Business Analytics.
Social Media Marketing Specialist
Plan and execute content strategy, track engagement metrics, and grow brand presence
3–5.5 LPA
Avg salary
Marketing/Business Analyst
Analyze customer and sales data to shape marketing strategy and business decisions
3–5 LPA
Avg salary
Performance Marketing Analyst
Manage and optimize paid ad campaigns (Google, Meta) using data-driven bidding and targeting
3.5–5 LPA
Avg salary
Chance to work With
Industry-Integrated,
AI-First Curriculum
At ATLAS, the curriculum is built to stay aligned with the real world, not catch up to it. Every program follows an industry-led, AI-first approach, equipping students with skills, tools, and mindsets that reflect how modern businesses actually operate.
Take the First Step Towards
Your BBA
Eligibility Criteria
- Eligible Candidates10+2 or equivalent qualification from a recognized board with a minimum of 50% aggregate marks.
- Future Leaders & EntrepreneursAspiring professionals seeking business, leadership, and strategic decision-making skills
- Who It's ForPerfect for students ready to combine business education with AI-powered learning and real-world industry exposure.
Admission Process
- 01Submit ApplicationComplete the online application form and submit required documents
- 02Reserve Your SeatSecure your seat by completing the program fee payment
- 03Start LearningBegin your learning journey on the designated cohort start date
An AI-Native Curriculum
for Modern Business
Total Credits:125
Type
Subjects
Credits
Core
Principles of Management
3
Core
Marketing Management & Consumer Behaviour
4
Core
Basics of Finance
4
Core
Entrepreneurship Fundamentals
3
VAC
Indian Behavioural Psychology
2
SEC
AI Tools and Excel for Decision Making
3
Elective
Any 1 Multidisciplinary Course
2
Total
21
Tools You'll Master
Skills You'll Acquire
✓Product Thinking
✓ User Research
✓ AI Product Development
✓Analytics
✓Decision-Making
✓Business Communication
✓Critical Thinking
✓Consumer Behaviour
✓Marketing Strategy
Why Online
BBA Stands Out
We've reimagined online business education. Here's how we're different from typical programs.
Turn Your Learning into a
Recognized Credential.
Sample Certification
Conversations
with Masterclass Leaders
VC & Startup Partnership
Sneha Basu Roy
Overview
Delivered an insightful session on leveraging analytics for strategic decision-making, highlighting the role of data storytelling in driving innovation and business growth.
Chief People Officer
Nirav Jagad
Overview
The session emphasized the importance of self-awareness, adaptability, and continuous learning in building a successful and sustainable career.
Head of Distributer
Chirag Joshi
Overview
Focusing on the power of analytics in business, the session explored how complex data can be transformed into clear, actionable insights that drive better decision-making.
Sneha Basu Roy
VC & Startup Partnership
Overview
Delivered an insightful session on leveraging analytics for strategic decision-making, highlighting the role of data storytelling in driving innovation and business growth.
Nirav Jagad
Chief People Officer
Overview
The session emphasized the importance of self-awareness, adaptability, and continuous learning in building a successful and sustainable career.
Chirag Joshi
Head of Distributer
Overview
Focusing on the power of analytics in business, the session explored how complex data can be transformed into clear, actionable insights that drive better decision-making.
Investment in
Your Future
Semester 1
₹ 41,666
Semester 2
₹ 41,666
Semester 3
₹ 41,666
Semester 4
₹ 41,666
Semester 5
₹ 41,666
Semester 6
₹ 41,666
Total
₹ 2,50,000
What You Get:
AI-Powered Learning Platform
Career Readiness & Placement Support
Internshala Student Pro Access
Industry Projects & Case Studies
Campus Immersion Opportunities
No-Cost EMI Options AvailableFlexible payment plans through our finance partners.
Building Future AI Leaders' Secure your seat early and build alongside a community shaping the future of business.
Global ImmersionsStudents can opt for international learning experiences at an additional cost.
Hear From Those
Who've Been There
What stood out at ATLAS was how every lesson connected to the real world. I graduated with skills, not just knowledge.
Bhumi Jain
Batch of 2026 - BBA
ATLAS turned every classroom lesson into a real-world learning experience that shaped my career.
Nishant Thakkar
Batch of 2025 - BBA
Frequently Asked
Questions